Crossing the chasm - marketing and selling disruptive products to mainstream customers
Böcker. 3 uppl. 2014. 273 sidor.
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
Förlagsfakta
- ISBN
- 9780062292988
- Titel
- Crossing the chasm - marketing and selling disruptive products to mainstream customers
- Författare
- Moore, Geoffrey A.
- Utgivningsår
- 2014
- Omfång
- 273 sidor
- Bandtyp
- Hft
- Språk
- English