New Service Development and Innovation in the New Economy
Häftad bok. Studentlitteratur AB. 1 uppl. 2002. 227 sidor.
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Förlagsfakta
- ISBN
- 9144015593
- Titel
- New Service Development and Innovation in the New Economy
- Författare
- Bo et al. Edvardsson
- Förlag
- Studentlitteratur AB
- Utgivningsår
- 2000
- Omfång
- 227 sidor
- Bandtyp
- Häftad
- Vikt
- 350 g
- Språk
- Svenska
- Baksidestext
- New Service Development and Innovation in the New Economy focuses on one of the key issues in the management of a modern firm - the introduction and development of new competitive services.
New Service Development and Innovation in the New Economy combines both theoretical and applied approaches. The book also incorporates a number of case studies from a wide range of companies, aimed to illustrate various aspects of the design and improvement of new services.
New Service Development and Innovation in the New Economy is a constructive guide to new service development for those involved in business development and innovation.
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