Marketing. Theory. Evidence. Practice.
Häftad bok. Oxford University Press. 1 Edition, Reprint (Australia & New Zealand Ed.) uppl. 2013. 609 sidor.
Mycket gott skick.
Tells the story of marketing, its theories, concepts and real-life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. This book represents a new generation of textbooks by addressing modern marketing issues with reliable scientific evidence. Well illustrated. Paperback, flaps (s k danskt band). 8:o. 250x205x28 mm. 1400 g. Copy may show minor signs of use and shelf wear, no visible notes or highlighting, pages and cover are clean and intact. Overall a very good copy. [0610] /---/ Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour, and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals. The author, professor Byron Sharp is Director, Ehrenberg-Bass Institute for Marketing Science University of South Australia.
Förlagsfakta
- ISBN
- 9780195573558
- Titel
- Marketing : theory, evidence, practice
- Författare
- Sharp, Byron
- Förlag
- South Melbourne, Vic. Oxford University Press
- Utgivningsår
- 2013
- Språk
- English
- Baksidestext
- Includes bibliographical references (p. 572-596) and index.
