Service management and marketing, Managing The Moments of Truth in Service Competition
Inbunden bok. Lexington Books . 298 sidor.
Nyskick. Skyddsomslag i nyskick.
Helt nytt, oläst, felfritt exemplar.
Managing The Moments of Truth in Service Competition with forewords by Philip Kotler and Jan Carlzon.
Förlagsfakta
- ISBN
- 0669200352
- Titel
- Service management and marketing : managing the moments of truth in service competition
- Författare
- Grönroos, Christian
- Utgivningsår
- 2020
- Språk
- English