Principles and Practice of Marketing
Häftad bok. The McGraw-Hill Companies. Third edition uppl.
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"Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful. "§
Förlagsfakta
- ISBN
- 9780077096137
- Titel
- Principles and practice of marketing
- Författare
- Jobber, David
- Förlag
- London : McGraw-Hill
- Språk
- English
- Baksidestext
- Includes bibliographical references and index
