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e-Business 2.0: Roadmap for Success [Elektronisk resurs]

av Kalakota, Ravi - Robinson, Marcia - Safari Tech Books Online.

Häftad bok. Addison-Wesley Professional. 2000. 520 sidor.

Nära nyskick. Revolutions begin with attacks on the language. Todays managers are bombarded with an alphabet soup of technology acronyms such as CRM, ERP, and SCM. Managers must manage in the fog of this technology revolution. Kalakota and Robinsons book provides a lens for managers who want to understand the terminology and take action--to grasp the opportunities or defend against the invading virtual competitors. When the history of e-business is written--perhaps sooner than we think--this book will go down as a management landmark that helped clear the fog of mumbo jumbo and provided a beacon through which managers could chart their course. --Michael Quinn, eStrategy Director, B2B Commerce Ltd. To survive and succeed in todays complex business world, all companies--from established industry leaders to feisty upstarts--must develop a strategy that allows them to take maximum advantage of the latest trends in technology. Successful companies have implemented focused e-business strategies to build cutting-edge enterprises that serve and retain customers, manage suppliers, and integrate selling chains better than ever before. Others, unfortunately, are lured into ill-fated ventures by the ever-ch

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