Writing for the fashion business
Inbunden bok. Fairchild Books. 1 uppl. 2008. 604 sidor.
Nära nyskick.
ENGELSK TEXT. Format 23 x 18 x 3 cm Vikt 965 g.
Häftad bok med mjuka pärmar, illustrerad med fotografier i sv/v. "Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet." Contents: Introduction, PART I - Writing in the fashion environment 1, Effective Fashion Communications 2. The Writing Process PART II - Fashion journalism 3. Writing för Newspapers 4. Writing for Magazines 5. Writing for Broadcast Media PART III - Fashion promotion communication 6. Writing for Advertising 7. Writing for Public Relations 8. Writing for New Media PART IV - Other forms of fashion writing 9. Scholarly Writing 10. Wriring Books 11. Writing Business Communications 12. Writing Employment Messages, Appendix, Glossary, Index etc. // Bilden avser den aktuella boken. Utnyttja gärna inrikes ENHETSFRAKTEN för beställning av flera av mina böcker samtidigt. [4228]
Förlagsfakta
- ISBN
- 9781563674396
- Titel
- Writing for the fashion business
- Författare
- Swanson, Kristen K. - Everett, Judith C.
- Förlag
- New York : Fairchild Books
- Språk
- English
- Baksidestext
- Includes bibliographical references and index.
Dawson
