Corporate longitude : navigating the knowledge economy

Inbunden bok. *BookHouse Publishing. 2002. 230 sidor.

Nära nyskick. Skyddsomslag i hyggligt skick. It is wise to have some idea of where you are going. In the knowledge economy it is equally important to be prepared to change direction at a moment's notice.
The journey in Corporate Longitude has a number of important points. One is that there is a new commercial reality - knowledge economics - that transforms the concept of value and of value creation. Intangibles, such as intelligence, brands, trust and networks, are the driving force of knowledge economics.
Corporate Longitude describes an approach to the corporate longitude problem. It does not provide a definitive compass for organizational and personal behavior. Nothing could - no matter what the self-improvement gurus may suggest. Instead.Corporate Longitude offers different ways of looking at problems. Join me in my travels.