The Dream Society - How the Coming Shift From Information to Imagination will Transfform your Business
Häftad bok.
Nära nyskick. McGraw-Hill 1999. 243s. OBS Engelsk text Beskrivning: ”This title shows how market leaders from Disney to Nike successfully target human emotions - and how other companies can join them. "The Dream Society" reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the si major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Role are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the eciting world of human potential and dreams - and what organizations must do to keep from being left behind.”
