Customer capitalism : the new business model of increasing returns in new market spaces
Inbunden bok. London : Brealey. 1999. 296 sidor.
Mycket gott skick.
ca 24x16 cm, 586 g. Engelsk text. ISBN 1857882415.
Sandra Vandermerwe introduces some ground-breaking material on the 'new world' concepts of customer centred organisations and growth. She starts with practical examples of Customer Innovation and the Time Value of Customers, and proceeds to develop a set of ten easily-applied Principles of Customer Capitalism to guide our thinking. Using a well-defined model to explain the concept of Customer Lock-On, she proceeds to illustrate with short case studies how many organisations have transformed their future prospects by applying the principles of customer value to everything they do.
This book is immensely readable. It should find its way onto the shelves of every business leader, aspiring or accomplished, in the private and public sectors, who wants to understand and apply the principles of customer cenrtred organisations growing into new market spaces. It is critical reading for all entrepeneurs.
Förlagsfakta
- ISBN
- 1857882415
- Titel
- Customer capitalism : the new business model of increasing returns in new market spaces
- Författare
- Vandermerwe, Sandra
- Förlag
- London : Brealey
- Utgivningsår
- 1999
- Språk
- English
