International Business
Häftad bok. Cengage Learning, EMEA. 3 uppl. 2019. xx, (2), 597 sidor.
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Innehåll:
Part I: Foundations
1. Globalizing Business
2. Formal Institutions: Political, Economic and Legal Systems
3. Informal Institutions: Culture, Religion and Languages
4. Firm Resources: Competitiveness and Growth
Part II: Business Across Borders
5. Trading Internationally
6. Investing Abroad Directly
7. Exchange Rates
Part III: Globalization
8. European Integration
9. Global Integration and Multilateral Organizations
10. Socially Responsible Business
Part IV: The Firm on the Global Stage
11. Starting International Business
12. Foreign Entry Strategies
13. Competitive Dynamics
14. Global Strategies and Acquisitions
Part V: Operations in the Global MNE
15. Organizing and Innovating in the MNE
16. People in the MNE
17. Customers and Suppliers of the MNE
Part VI: Six Integrative Cases
Integrative Cases
Förlagsfakta
- ISBN
- 9781473758438
- Titel
- International Business
- Författare
- Meyer, Klaus (china Europe International Business School (c
- Förlag
- Cengage
- Utgivningsår
- 2019
- Omfång
- 598 sidor
- Bandtyp
- Häftad
- Mått
- 196 x 261 mm Ryggbredd 20 mm
- Vikt
- 1050 g
- Språk
- English
- Baksidestext
- Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business.
