Googled - the end of the world as we know it
Pocketböcker. Tiptree Book Service. 2010. 432 sidor.
Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the companys founders and executives and also interviewed those in media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: its forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of new and old media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
Förlagsfakta
- ISBN
- 9780753522431
- Titel
- Googled - the end of the world as we know it
- Författare
- Auletta, Ken
- Förlag
- Tiptree Book Service
- Utgivningsår
- 2010
- Omfång
- 432 sidor
- Bandtyp
- Mått
- 126 x 196 mm Ryggbredd 27 mm
- Vikt
- 298 g
- Språk
- English