Buy ology - truth and lies about why we buy
Häftad bok. 1 uppl. 2010. 254 sidor.
Nära nyskick.
New York Times Bestseller
"A fascinating look at how consumers perceive logos,ads,commercials,brands and products." - Time
"A page-turner." -Newsweek
"Of interest to any company launching a new product and brand." - USA Today
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 9780385523899
- Titel
- Buy ology - truth and lies about why we buy
- Författare
- Lindström, Martin
- Utgivningsår
- 2010
- Bandtyp
- Pbk
- Språk
- English
- Baksidestext
- In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Filled with entertaining inside stories about how we respond to well-known brands.
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9780385523899
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