Understanding Michael Porter : the essential guide to competition and strategy
Inbunden bok. Boston, Mass. : Harvard Business Review Press.
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Förlagsfakta
- ISBN
- 9781422160596
- Titel
- Understanding Michael Porter : the essential guide to competition and strategy
- Författare
- Magretta, Joan
- Förlag
- Boston, Mass. : Harvard Business Review Press
- Språk
- English
- Baksidestext
- Includes bibliographical references and index.
Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
Dawson
Boston, Mass. : Harvard Business Review Press
9781422160596
