Africa Rising - How 900 million African Consumers offer more than you thing
Inbunden bok.
Wharton. 2008. 260 s. Inbunden. Skyddsomslag finns i nyskick.
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 9780132339421
- Titel
- Africa rising : how 900 million African consumers offer more than you think
- Författare
- Mahajan, Vijay.
- Förlag
- Upper Saddle River, N.J. : Wharton School Pub
- Språk
- English
- Baksidestext
- Includes bibliographical references (p. 221-237) and index.
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
9780132339421
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