Strategic Relationship Marketing
Häftad bok. Studentlitteratur AB. 1 uppl. 2002. 371 sidor.
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Förlagsfakta
- ISBN
- 9788759308400
- Titel
- Strategic Relationship Marketing
- Författare
- Søren Hougaard - Mogens Bjerre
- Förlag
- Studentlitteratur AB
- Utgivningsår
- 2002
- Omfång
- 371 sidor
- Bandtyp
- Häftad
- Vikt
- 750 g
- Språk
- Svenska
- Baksidestext
- This textbook represents the next generation in strategic marketing! These pages expand upon the basic assumption that economic effectiveness and quality in customer relationships should and must be viewed as the way for businesses to develop overall competitive advantage. In a world of increasing transparency and interactivity, relationship marketing will be more important than ever.
The book presents a cutting-edge new relationship economic framework and integrates it with basic principles of governing structures, customer loyalty and driving market forces. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identfying and implementing these strategies.
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