Putting the public back in public relations : how social media is reinventing the aging business of PR
Inbunden bok. Upper Saddle River, N.J. : FT Press. 2009. 314 sidor.
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Förlagsfakta
- ISBN
- 9780137150694
- Titel
- Putting the public back in public relations : how social media is reinventing the aging business of PR
- Författare
- Solis, Brian - Breakenridge, Deirdre
- Förlag
- Upper Saddle River, N.J. : FT Press
- Utgivningsår
- 2009
- Språk
- English
- Baksidestext
- What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.
Dawson
Upper Saddle River, N.J. : FT Press
9780137150694
