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Crossing the chasm - marketing and selling di...
Pocketbok. 3 uppl. 2014. 273 sidor.
Gott skick. Genomläst. (väl läsvärd!)
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780062292988
- Titel
- Crossing the chasm - marketing and selling disruptive products to mainstream customers
- Författare
- Moore, Geoffrey A.
- Utgivningsår
- 2014
- Omfång
- 273 sidor
- Bandtyp
- Hft
- Språk
- English
- Baksidestext
- Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
3 9780062292988 -
The innovator's solution : creating and susta...
Inbunden bok. Boston, Massachusetts : Harvard Business Review. 301 sidor.
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Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781422196571
- Titel
- The innovator's solution : creating and sustaining successful growth
- Författare
- Christensen, Clayton M. - Raynor, Michael E.
- Förlag
- Boston, Massachusetts : Harvard Business Review
- Språk
- English
- Baksidestext
- "A seminal work by bestselling author Clayton M. Christensen, now with a refreshed package. In the international bestseller The Innovator's Dilemma, Clayton Christensen exposed the Achilles' heel of many companies: by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In The Innovator's Solution, Christensen and Michael Raynor take the idea of disruption one step further--explaining how companies can and should become disruptors themselves. Now with a new look, The Innovator's Solution proves just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen (author of the award-winning Harvard Business Review article, "How Will You Measure Your Life?"), and Raynor give usable advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. Citing in-depth research and theories tested in hundreds of companies across many industries, The Innovator's Solution is an important addition to any innovation library and an essential read for entrepreneurs and business builders. Published by Harvard Business Review Press. "--
Includes bibliographical references and index.
Imported from: zserver.spl.org:210/horizon (Do not remove)
Boston, Massachusetts : Harvard Business Review 9781422196571 -
Business Model Generation: A Handbook for Vis...
Häftad bok. John Wiley & Sons. 1 uppl. 2010. 280 sidor.
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Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780470876411
- Titel
- Business Model Generation: A Handbook for Visionaries, Game Changers, and C
- Författare
- Alexander Osterwalder - Yves Pigneur
- Förlag
- John Wiley & Sons
- Utgivningsår
- 2010
- Bandtyp
- Häftad
- Mått
- 240 x 190 mm Ryggbredd 20 mm
- Vikt
- 720 g
- Språk
- English
John Wiley & Sons 1 9780470876411 -
Blue Ocean Strategy
Inbunden bok. Harvard Business Review Press. 1 uppl. 2015. 287 sidor.
ISBN 9781633692879
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Inrikes enhetsfrakt Sverige: 62 SEK
Harvard Business Review Press 1 9781633692879
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Crossing the chasm - marketing and selling disruptive products to mainstream customers Moore, Geoffrey A. 2014 1 ex 150 SEK
The innovator's solution : creating and sustaining successful growth Christensen, Clayton M. - Raynor, Michael E. Boston, Massachusetts : Harvard Business Review 1 ex 150 SEK
Business Model Generation: A Handbook for Visionaries, Game Changers, and C Alexander Osterwalder - Yves Pigneur Häftad. 2010. John Wiley & Sons 4 ex från 150 SEK