Packaging the brand - the relationship between packaging design and brand identity
Häftad bok. Ava Academia ;Distributed in the U.S. & Canada by Ingram Publisher Services. 2011. 207 sidor.
Mycket gott skick. Boken har bruks och lagerspår, med en ägarnamnteckning på smutstitelbladet. Inlagan övrigt i nära nyskick. Rikt illustrerad.
Förlagsfakta
- ISBN
- 9782940411412
- Titel
- Packaging the brand - the relationship between packaging design and brand identity
- Författare
- Ambrose, Gavin
- Förlag
- Ava Academia ;
Distributed in the U.S. & Canada by Ingram Publisher Services - Utgivningsår
- 2011
- Omfång
- 207 sidor
- Baksidestext
- This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.