5 Paths To Persuasion - The Art of Selling Your Message
It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of this book, which shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers.
Paperback. Warner Business Books, 2004, 240 pages. Very good condition
Inrikes enhetsfrakt Sverige: 62 SEK
9780446695909
