Building strong brands
Inbunden bok. New York : Free Press. 1996. 380 sidor.
Nyskick. Skyddsomslag i nyskick. "A breakthrough work on the strategic value of brands...required reading for anyone who must maximize the profitability of their brands" Stephen P. Weisz, Marriott Lodging Group
Förlagsfakta
- ISBN
- 002900151X
- Titel
- Building strong brands
- Författare
- Aaker, David A.
- Förlag
- New York : Free Press
- Språk
- English