Soul Traders: How Honest People Lost Out to Hard Sell
Häftad bok. 978-1905736515. 2009. 230 sidor.
Mycket gott skick. 215 x 137 mm. Språk: engelska/ English. --- If you've ever suspected that there is more to what you're being told and sold than first meets the eye, or you're keen to build profitable and ethical future for your organization through learning from history's greatest lessons in hype and propaganda, then Soul Traders is definitely for you. Gabay reveals the untold stories of the marketing behind the world's most powerful social, commercial, religious, and political organizations.
