Relationship marketing - successful strategies for the age of the customer
Inbunden bok. Addison-Wesley Publishing Company, Inc. 1991. 242 sidor.
Mycket gott skick. Skyddsomslag i nära nyskick. Ägarsignatur på försättsbladet. Fåtal understrykningar i bokens början. I övrigt i utmärkt skick. While defining the market-driven Company, McKenna puts a fresh light on dynamic positioning, customer dialogues, and qualitative research - concepts he has developed during his 30 years in marketing. Relationship Marketing is spiced with lively stories from diverse companies. The book contains also an incisive analysis of why companies succeed or fail.
Förlagsfakta
- ISBN
- 0201567695
- Titel
- Relationship marketing - successful strategies for the age of the customer
- Författare
- McKenna, Regis
- Utgivningsår
- 1991
- Omfång
- 242 sidor
- Språk
- English
