FORMICA FOREVER

Häftad bok. –– FÖRLAGSNY! –– Metropolis. 2013. 407 sidor.

Nyskick. –– FÖRLAGSNY, med skyddsplast! –– Se fler bilder! – Bilderna på inlagan är lånade från nätet eftersom jag inte vill bryta plastförseglingen. ––

Formica Forever, published to celebrate Formica (R)'s centennial, takes us on a lively, informative walk through the life of this much-loved material: from its beginnings as electrical insulation; to its adoption by designers including Donald Deskey in the 1930s; to a golden age ushered in by the post-World War II housing boom; through global expansion in the second half of the twentieth century; to the laminate's inventive uses by designers, artists and architects such as Jasper Morrison, Daniel Buren, Frank Gehry, Laurinda Spear and Zaha Hadid; to the present, which finds the Formica Group working with young designers to push the limits of this pioneering material.
• Formica Forever brings together an exuberant array of archival illustrations of original product samples, advertisements and other ephemera. These are anchored by essays by Phil Patton on the history of Formica Corporation; by Alexandra Lange on Formica Materials and the design world; and by Peter York on the `wipe-clean world' made possible by Formica laminates.
• Also included are an illustrated chronology and `100 Years of Color and Pattern', a 128-page Formica-by-colour sequence punctuated by excerpts from literary works by such luminaries as John Updike, Janet Evanovich and Jhumpa Lahiri that refer to Formica materials.

"Ah, the sweet smell of a retro material getting its own celebratory monograph. Formica was born out of the early twentieth century boom in artificial materials, but found its place in popular culture in the boom years following World War 2. Formica became a key component of America's populist modernism, bright, no-fuss, wipe clean and futuristic. The company went worldwide, becoming the power behind pop and a driving force in the DIY drive to reinvent the modern home. Published to celebrate the company's centenary, Formica Forever is a fascinating corporate history allied to an enviable image bank." – Jonathan Bell, Wallpaper.

"Beautifully produced history! – Bought this as a present, but coveted it for myself. It's comprehensive, full of fab imagery and beautifully produced. There are perforated colour chips, which you want to press out, but can't because it would spoil this lovely book."

"A portable exhibition" is how Pentagram's Abbott Miller describes the book he designed that commemorates the 100th anniversary of Formica. With more than 400 archival images, Formica Forever tells the story of the now-ubiquitous laminate. Developed in 1913 as a substitute "for mica," it was first employed in the manufacture of electrical insulation. As the understanding of Formica's capabilities expanded beyond utility and new applications …"

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