Methods of Readership Research. A thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.
Lund: Gleerup, 1965. VI + 266 s. + tryckt omslag. (Lund Business Studies, 1964:9.) Förf:s ded. Snyggt ex. [7C]
Inrikes enhetsfrakt Sverige: 62 SEK
