BIG MAC. The Unauthorised Story of Macdonalds
Pocketbok. Mentor . 1st uppl. 1977.
Mycket gott skick.
Mass production. Cheap labor. Uniform quality.
Easy access. That's the basic formula for the terrifying success of Ray Kroc, a traveling salesman, and the McDonald's hamburger empire he started in 1954.
Says Kroc: "I have had the satisfaction of seeing McDonald's become an American tradition. Such a dream could only be realized in America."
Today, McDonald's boasts 3500 stands around the globe and employs 150,000 low-paid teen-agers who process and serve three billion hamburgers a year. Two billion dollars annually finds its way into McDonald's cash registers, and Ray Kroc is personally worth $450,000,000.
Says a Time investigative reporter: "McDonald's is the epitome of capitalism— a success story of shabby business practices... a morally corrupt organization that is not doing anything illegal.
The American Dream? Here is the whole, incredible inside story of Big Mac...
"a frightening example of free
enterprise gone wild... cutting... devastating...
outrageous details!"
-NEW YORK TIMES.
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