ARABIC FOR DESIGNERS – An Inspirational Guide to Arabic Culture and Creativity

Inbunden bok. –– FÖRLAGSNY! –– Thames & Hudson. 2017. 223 sidor.

Nyskick. –– FÖRLAGSNY! –– Se fler bilder! ––

Extensively illustrated with more than 200 examples of the best in contemporary Arabic typography and graphic design, Arabic for Designers is an authoritative guide for designers unfamiliar with Arabic script.
• Using visual examples and case studies, Mourad Boutros takes the reader through the entire range of graphic design applications newspaper and television news typefaces, book jacket designs, corporate and brand identity, logotype conversions, advertising, design for print and fine art.
• The author shows how non-Arabic speaking designers can work with the language and understand and respect its cultural nuances, whilst avoiding the pitfalls and mistakes to which many others have fallen victim.
• Arabic for Designers demonstrates how designing with Arabic can yield incredibly innovative, beautiful and successful results. Based upon over 40 years experience of working with an array of corporate and creative clients, Mourad Boutros addresses the rise in global awareness about Arab culture in ways that inform and inspire.
• This book is an invaluable reference for design students, design professionals, marketeers and anyone interested in Arabic culture and language.

"A delightful book for the age of 'clash of civilisations'. – I bought Arabic for Designers out of curiosity. I was compelled to write a review on it because of the beautiful illustrations. I was also taken in by the detailed examples of how to merge the Latin and Arabic scripts, from designing money to cellular phone front screens. This is a must-buy book for students of design especially those who deal with multilingual markets. The illustrated examples of misrepresented logos or signs give you food for thoughts on the amount of money companies and governments waste due to lack of attention to details or perhaps the lack of "know how".
• Beyond the world of typesetting and design, this book is entertaining and hilarious at times. There are many examples depicting the phonetic translation of words which misinform, and road signs which direct you in opposite directions depending on the language. The book is very colourful, literally, and every page tells you a different story. This makes it a very easy read, in fact it's so visual there's not much to read in order to understand! The book brought to mind the HSBC advertisement campaign "the world's local bank", where local knowledge is business.
• Mr Boutros is an artist and this book is a good reflection of how art is an everyday activity."

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