Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 9781473973442
- Titel
- Business-to-business marketing
- Författare
- Brennan, Ross - Canning, Louise - McDowell, Raymond
- Förlag
- Los Angeles : SAGE
- Utgivningsår
- 2017
- Språk
- English
- Baksidestext
- Includes bibliographical references and index.
PART I FUNDAMENTALS OF BUSINESS-TO-BUSINESS MARKETING 1 Business-to-Business Markets and Marketing -- 2 Buyer Behaviour -- 3 Inter-Firm Relationships and Networks PART II BUSINESS-TO-BUSINESS MARKETING ANALYSIS AND STRATEGY 4 Responsible Business-to-Business Strategy -- 5 Researching Business-to-Business Markets -- 6 Business Market Segmentation PART III COMMUNICATING AND INTERACTING WITH CUSTOMERS -- 7 Market Communication -- 8 Relationship Communication -- 9 Relationship Portfolios and Key Account Management PART IV MANAGING MARKETING PROCESSES 10 Managing Product Offerings -- 11 Routes to Market -- 12 Price-Setting in Business- to-Business Markets
Imported from: zcat.oclc.org:210/OLUCWorldCat (Do not remove)
Los Angeles : SAGE
9781473973442
