E-business & e-commerce management : strategy, implementation and practice
Häftad bok. 5 uppl. 2011. 733 sidor.
Mycket gott skick.
Förlagsfakta
- ISBN
- 9780273752011
- Titel
- E-business & e-commerce management : strategy, implementation and practice
- Författare
- Chaffey, Dave
- Utgivningsår
- 2019
- Språk
- English
- Baksidestext
- Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.