Emotion and Reason in Consumer Behavior
Inbunden bok. Butterworth-Heinemann. 2006. 165 sidor.
Nyskick. Skyddsomslag i nyskick. Språk: Engelska. Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes.
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 9780750679763
- Titel
- Emotion and Reason in Consumer Behavior [Elektronisk resurs]
- Författare
- Chaudhuri, Arjun - Amy Laurens
- Förlag
- Butterworth-Heinemann
- Utgivningsår
- 2006
- Språk
- English
Butterworth-Heinemann
9780750679763
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