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Transnational Management – Text and Cases in Cross-Border Management – Eighth [8th] Edition
Häftad bok. Cambridge University Press. 8 uppl. 2018.
Nyskick.
Table of contents:
Introduction; 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transitional strategies: building layers of competitive advantage; 4. Developing a transitional organization: managing integration, responsiveness, and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational future: defining an evolving global role.
