The culture code - an ingenious way to understand why people around the world buy and live as they do

Inbunden bok. Broadway Books. 1 uppl. 2006. 208 sidor.

Mycket gott skick. Skyddsomslag i mycket gott skick. ENGELSK TEXT. Format 24 x 16 cm Vikt 460 g.
Inbundet klotryggband med skyddsomslag. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. CONTENTS: Introduction 1. The birth of a notion 2. The growing pains of an adolescent culture3. Living on the axis 4. First comes survival 5. Moving beyond the biological scheme 6. Working for a living 7. Learing to live with it 8. More is more 9. Just put that alibi on my gold card 10. Who do these upstarts think they are? 11. Parting or the Red Sea optional 12. Never growing up, never giving up. Acknowlegments. Index.
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