THE POLAROID BOOK – Selections from the Polaroid Collections of photography

Inbunden bok. –– FÖRLAGSNY! –– Taschen. 2004. 351 sidor.

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In existence for over 50 years, the Polaroid Corporation's photography collection is the greatest collection of Polaroid images in the world.
• Begun by Polaroid founder Edwin Land and photographer Ansel Adams, the collection now includes images by hundreds of photographers throughout the world and contains important pieces by artists such as David Hockney, Helmut Newton, Jeanloup Sieff, and Robert Rauschenberg.
• "The Polaroid Book", a survey of this remarkable collection, pays tribute to a medium that defies the digital age and remains a favorite among artists for its quirky look and instantly gratifying, one-of-kind images.
• This title features: over 400 works from the Polaroid Collections; an essay by Polaroid's Barbara Hitchcock illuminating the beginnings and history of the collection; and, a technical reference section featuring the various types of Polaroid cameras.

"This is a very enjoyable book to go through like a slide show, allowing the photos to create visual patterns in the mind. They seem to be set out fairly randomly, and are listed again at the back with small illustrations, but this time alphabetically by photographer. It means you can, fairly easily, check on dates and titles, where there is a title. Most of them date from the 70s to mid-90s, and the range of possibilities is well explored, from abstraction to portraits to arty effects of superimposition etc. It is a wonderful medium, having a particular softness and spontaneity. The small scale of the images, the fact they require a minimum of technical processing, is a huge plus. Postcards offered the same visual potential, but have sadly become almost obsolete as a format for art, unlike the heyday of Art Unlimited in Amsterdam. But the polaroid seems to be hanging in there, and even to be staging a comeback, like vinyl. Also like vinyl, it has become inexplicably very expensive, and much less effective and easy than it was before. The images contained here date from when it was still straightforward. Where magical lighting is achieved, it seems to be a particular success given the lack of pretension of polaroids. Another advantage is that a number of the images may not be something you would be particularly interested in, but you are led to question why some things work for you and others don't. Repeated browsing may show them up to have more meaning than expected, and indifference turns to liking. For me the more straightforward images are usually more appealing: two wonderful, almost abstract still lifes in soft b/w; some shots by or under water; a figure with a raised pale blue t-shirt, from the back; a blurred hotel room with strange patches of light; a boy leaning against a rope of a marquis at the fair, with no one else …"

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