Förlagsfakta
- ISBN
- 9781847677693
- Titel
- Drive
- Författare
- Daniel H. Pink
- Förlag
- Canongate
- Utgivningsår
- 2011
- Omfång
- 242 sidor
- Bandtyp
- Mått
- 128 x 197 mm Ryggbredd 16 mm
- Vikt
- 183 g
- Språk
- English
- Baksidestext
- We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.
Canongate
9781847677693
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