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Förlagsfakta
- ISBN
- 9781904915379
- Titel
- Confessions of an Advertising Man
- Författare
- David Ogilvy
- Förlag
- Turnaround
- Utgivningsår
- 2011
- Omfång
- 190 sidor
- Bandtyp
- Häftad
- Mått
- 155 x 234 mm Ryggbredd 17 mm
- Vikt
- 318 g
- Språk
- English
- Baksidestext
- A key work in the literature of advertising, marketing and business management in general, explaining his concepts, tactics and techniques for success and offering a blueprint for good practice in business - all written in the bracingly robust and direct style that became the Ogilvy hallmark.
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else". Ogilvy was an expert in management. If you aspire to be a good manager in any kind of business then this is a must read. His views are timeless and form a blueprint for good practice in business. Confessions of an Advertising Man is the standard introduction to advertising, written in the bracingly robust style that has become the Ogilvy hallmark.
Turnaround
9781904915379
