Confessions of an Advertising Man
Pocketbok. Turnaround. 2004. 207 sidor.
Gott skick. Lite understrykningar i blyerts och några ställen där det finns små fläckar. Utöver det i fint skick. Priset satt därefter.
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Förlagsfakta
- ISBN
- 9781904915010
- Titel
- Confessions of an Advertising Man
- Författare
- David Ogilvy
- Förlag
- Turnaround
- Utgivningsår
- 2004
- Omfång
- 207 sidor
- Bandtyp
- Mått
- 130 x 197 mm Ryggbredd 17 mm
- Vikt
- 247 g
- Språk
- English
- Baksidestext
- David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Turnaround
9781904915010
