Persuasion – Psychological Insights and Perspectives – Second Edition

av Editors: Timothy C Brock and Melanie C Green

Häftad bok. Sage Publications Inc. 2 uppl. 2014.

Nyskick. Copyright-år 2005, detta ex tryckt 2014.
Innehåll:
1. Domains of Persuasion: An Introduction - Timothy C. Brock and Melanie C. Green
2. Attitude Measurement: Techniques for Measuring the Unobservable - Leandre R. Fabrigar, Jon A. Krosnick, and Bonnie L. MacDougall
3. Acting as We Feel: When and How Attitudes Guide Behavior - Russell H. Fazio and David R. Roskos-Ewoldsen
4. Actions and Attitudes: The Theory of Cognitive Dissonance - Joel Cooper, Robert Mirabile, and Steven J. Scher
5. To Think or Not to Think: Exploring Two Routes to Persuasion - Richard E. Petty, John T. Cacioppo, Alan J. Strathman, and Joseph R. Priester
6. Persuasiveness of Narratives - Melanie C. Green and Timothy C. Brock
7. Principles of Interpersonal Influence - Robert B. Cialdini and Brad J. Sagarin
8. Influence and Persuasion in Small Groups - Charlan Jeanne Nemeth and Jack A. Goncalo
9. Do Messages From Your Body, Your Friends, Your Doctor, or the Media Shape Your Health Behaviors? - Howard Leventhal, Linda Cameron, Elaine A. Leventhal, and Gozde Ozakinci
10. Mass Media and Political Persuasion - Shanto Iyengar and Jennifer McGrady
11. Changing Prejudice: The Effects of Persuasion on Implicit and Explicit Forms of Race Bias - David M. Amodio and Patricia G. Devine
12. The Psychology of Advertising - Frank R. Kardes