The Social Animal

Häftad bok. Worth Publishers. English text!. 2004. 432 sidor.

Nyskick. English text!
This landmark textbook maintains its relevance and unique approach edition after edition. The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behaviour. The book covers diverse and important topics including terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults. This is essential reading for anyone studying Social Psychology.
Elliot Aronson (born January 9, 1932) is an American psychologist who has carried out experiments on the theory of cognitive dissonance, and invented the Jigsaw Classroom, a cooperative teaching technique which facilitates learning while reducing interethnic hostility and prejudice. In his 1972 social psychology textbook, The Social Animal, he stated Aronson's First Law: "People who do crazy things are not necessarily crazy," thus asserting the importance of situational factors in bizarre behavior.
Elliot Aronson (född 9 januari 1932) är en amerikansk psykolog som har genomfört experiment på teorin om kognitiv dissonans och uppfunnit Jigsaw Classroom , en kooperativ undervisningsteknik som underlättar lärande och samtidigt minskar interetnisk fientlighet och fördomar. I sin lärobok för socialpsykologi från 1972, The Social Animal, uttalade han Aronsons första lag: "Människor som gör galen saker är inte nödvändigtvis galen", och hävdar därmed betydelsen av situationella faktorer i bisarr beteende.