Fall of PR and rise of advertising
Häftad bok. Stockholm : Stefan Engeseth Publishing. 2009. 201 sidor.
Nyskick. Oläst. This book analyses the enormous changes in the media landscape in PR, advertising and everything in between. Stefan Engeseth shows how advertising has redefined itself and re-emerged as a force to be reckoned with.
Förlagsfakta
- ISBN
- 9789163307775
- Titel
- Fall of PR and rise of advertising
- Författare
- Engeseth, Stefan 1965-
- Förlag
- Stockholm : Stefan Engeseth Publishing
- Språk
- English
