All Marketers are Liars
Pocketbok. 2012. 220 sidor.
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Förlagsfakta
- ISBN
- 9781591845331
- Titel
- All Marketers are Liars
- Författare
- Godin, Seth
- Utgivningsår
- 2012
- Bandtyp
- Hft
- Språk
- English
- Baksidestext
- Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.
9781591845331
