MANAGING PUBLIC RELATIONS
Inbunden bok. Holt, Rinehart & Winston. 565 sidor.
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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
"This is the bible if you work in corporate communications. No matter that it was written way back in 1984 - it contains the bedrock of theory every comms practitioner/student needs."
"Those of us in this business can't live or work without this watershed book. It's a timeless classic that I turn to constantly as a PR practitioner. There's nothing these guys haven't thought about or anticipated. They make your life easier because they actually tell you things you don't want to read or hear. If you absorb this book, you're some way along in handling any PR situation that comes your way."
–– GLÖM INTE ATT TITTA PÅ ALLA MINA ANDRA BÖCKER! –– Samma fraktpris oavsett hur många böcker du beställer! (Gäller inom Sverige)
Förlagsfakta
- ISBN
- 9780030583377
- Titel
- Managing public relations
- Författare
- Grunig, James E. - Hunt, Todd
- Förlag
- New York : Holt, Rinehart & Winston
- Språk
- English
