Living the Brand - How to Transform Every Member of Your Organization into a Brand Champion
Inbunden bok. Kogan Page. 3 uppl. 2007. 200 s. Inbunden. 24x16,5cm. 460 gram.
Mycket gott skick. Skyddsomslag finns i gott skick. Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, 'Living the Brand' shows you how to make this happen, through research, training, communication, management and review.
Förlagsfakta
- ISBN
- 9780749450830
- Titel
- Living the brand : how to transform every member of your organization into a brand champion
- Författare
- Ind, Nicholas
- Förlag
- London ; Philadelphia : Kogan Page, Ltd
- Utgivningsår
- 2007
- Språk
- English
- Baksidestext
- Includes bibliographical references and index
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion
