Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
Inbunden bok. Professional Publication City/Country United States. 2003. 288 sidor.
Nyskick. Skyddsomslag i nyskick. To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers.Engelska. Nyskick. (210721)
Förlagsfakta
- ISBN
- 9780071396561
- Titel
- Value-based marketing for bottom-line success - 5 steps to creating customer value
- Författare
- DeBonis, J. Nicholas
- Utgivningsår
- 2003
- Språk
- English
