Positioning - the battle for your mind
Pocketbok. Mcgraw-hill Education - Europe. 2 uppl. 2001. 213 sidor.
Nära nyskick. Namnad. How to be seen and heard in the overcrowded marketplace. "Positioning" is required reading for anyone in business today. This is the first book to deal with the problems of communicating to a sceptical, media-blitzed public. Al Ries and Jack Trout describe a revolutionary approach to creating a "position" in a prospective customer's mind.
Förlagsfakta
- ISBN
- 9780071373586
- Titel
- Positioning - the battle for your mind
- Författare
- Jack Trout
- Förlag
- Mcgraw-hill Education - Europe
- Utgivningsår
- 2001
- Omfång
- 213 sidor
- Bandtyp
- Mått
- 134 x 203 mm
- Vikt
- 233 g
- Språk
- Svenska
