What Consumers Really Want: Authenticity
Inbunden bok. Harvard Business School Press. 2007. 301 sidor.
Nyskick. Skyddsomslag i nyskick.
In the pursuit of selling and making a career, many of us try to find the shortcut to finding out what the customer really want. A lot of the roads we choose are longer and more exhausting than they should be. What if all the customer really wants is pure authenticity? Could it really be that simple? Before you feel tempted to answer that question with a “no, there’s got to be more to it!”, just read this book and find out why the simplest solution sometimes is also the best one.
For anyone remotely interested in personal development and growth, give this boom a chance! It’s also in perfect condition.
The book is in English but easily understood even if it’s your second language. Feel free to look for more amongst my other ads. I have some others that touches the same theme, both in English and in Swedish.
