Swedes As Others See Them – Facts, Myths or a Communication Complex? – Revised edition
Häftad bok. Studentlitteratur AB. 2 uppl. 1992. 150 sidor.
Gott skick.
"Revised edition". Illustrerad i svartvitt. Tydligt genomläst och med visst yttre slitage från hantering/lagring, men stabilt exemplar.
"How can businessmen establish the kind of relationship with foreigners that will lead to real two-way communication, genuine understanding and profitable results?
This is the essential question answered by Jean Phillips-Martinsson in her penetrating, pithy and often amusing book – a book that should be required reading for everybody who works internationally. For, although it focuses on the culture, behaviour and foibles of the Swedes, the book's basic lesson is valid no matter what nationality or language is involved."
Förlagsfakta
- ISBN
- 9789144201122
- Titel
- Swedes As Others See Them
- Författare
- Jean Phillips-Martinsson
- Förlag
- Studentlitteratur AB
- Utgivningsår
- 1997
- Omfång
- 150 sidor
- Bandtyp
- Häftad
- Vikt
- 240 g
- Språk
- Svenska
- Baksidestext
- Facts, Myths or a Communication Complex?
How can businessmen establish the kind of relationship with foreigners that will lead to real two-way communication, genuine understanding and profitable results?
This is the essential question answered by Jean Phillips-Martinsson in her penetrating, pithy and often amusing book - a book that should be required reading for everybody who works internationally. For, although it focuses on the culture, behaviour and foibles of the Swedes, the books basic lesson is valid no matter what nationality or language is involved.
The lesson is that as a businessman in another country you are treading through a cultural jungle - and one false step could very likely alienate your contact and cost you the order.
Swedes As Others See Them is both enlightening and entertaining.
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