Business research - a practical guide for undergraduate and postgraduate students

Häftad bok. Palgrave Macmillan . 4 uppl. 2014. 351 sidor.

Mycket gott skick. ENGELSK TEXT. Format 23,5 x 17,5 cm Vikt 710 g.
Häftad bok med mjuka pärmar, illustrerad med figurer, diagram och tabeller. "Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data. Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study." CONTENTS: List of figures, tables, boxes. About the authors. Preface to the fourth edition. Acknowledgements. Tour of the book 1. Understanding research 2. Dealing with practical issues 3. Identifying your paradigm 4. Designing the research 5. Searching and reviewing the literature 6. Writing your research proposal. 7. Collecting qualitative data 8. Analysing qualitativ data 9. Integrated collection and analysis methods 10. Collecting data for statistical analysis 11. Analysing data using descriptive statistics 12. Analysing data using inferential statistica 13. Writing up the research 14. Troubleshooting. Glossary. Appendix: random number table. Index.
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