Tested advertising methods
Häftad bok. Prentice-Hall, Inc. Fourth edition uppl. 1974. 318 sidor.
Nyskick. Oläst. Unread copy. Foreword by David Ogilvy. 75 pages of illustrations. Here are all the proven techniques that remove guesswork from advertising, making it a science of sure results. Step-by-step the author guides you through every important area including headlines that attract readers...copy that sell goods...layouts and illustrations that get attention.
