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Beauty Imagined [Elektronisk resurs] : A History of the Global Beauty Industry
Häftad bok. Oxford : OUP Oxford. 2010.
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Förlagsfakta
- ISBN
- 9780199556496
- Titel
- Beauty Imagined [Elektronisk resurs] : A History of the Global Beauty Industry
- Författare
- Jones, Geoffrey.
- Förlag
- Oxford : OUP Oxford
- Utgivningsår
- 2010
- Språk
- English
- Baksidestext
- The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Est--eacute--;e Lauder, L'Or--eacute--;al, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations ne
Contents; List of Illustrations; List of Plates; Introduction: The Business of Beauty; Part 1 Beauty Imagined; Part 2 Beauty Diffused; Part 3 Beauty Reimagined; Appendix 1: The Global Beauty Market Over Time; Appendix 2: World's Largest Beauty Companies by Revenues, 1929-2008; Appendix 3: Principal Mergers, Acquisitions, and Divestments in the Beauty Industry since 1955; Bibliography; Index;
Oxford : OUP Oxford
9780199556496
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