Fashion Forecasting

Häftad bok. John Wiley & Sons / Wiley-Blackwell. 1 uppl. 2008. 223 sidor.

Mycket gott skick. ENGELSK TEXT. Format 24,5 x 18,5 cm Vikt 545 g.
Häftad bok med mjuka pärmar, mycket rikt illustrerad med foton, skisser och modeteckningar i färg och sv/v. Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
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